A multidisciplinary arts collective. Functioning primarily as a record label dedicated to electronic based experimental music and video installation.
Our mission for this project was to design and develop an information / eCommerce website highlighting members and products of the Detroit Underground record label.
The website features a fully responsive multipage layout with several user initiated animations, expanded interfaces, and hidden easter eggs on the home page. There is are several dynamically generated archives for products and artists, embedded video, and hidden navigations.